Training for Success


Man with Flipchart
Sales Training should be fun – and make a real difference to performance!

What are the key elements that make up a successful sales visit or customer meetings? Customer visits that bring a measurable outcome that advances the sales process closer to the desired outcome – winning the business!

These are just a few of the most frequently asked questions by our customers before training…?
  • What strategies can I use to shorten our sales cycle?
  • How do you effectively measure the outcome of all sales visits?
  • When is the right time to “ close ”?
  • How do I best present my products and services to differentiate them from those of my competitors?
  • How do I avoid getting into price cutting?
  • How do I get my clients to see and understand their real needs without just telling them and getting objections?
  • How can I understand what my customer is really thinking about me and my company?
  • How do I get my prospective customers to really understand the benefits of my products and services?
  • How do I best present my products to different customer types?
  • What strategies can I use to build lasting relationships with a wide range of different customer personalities?
  • How do I get the customer appointment in the first place?
  • What are the most effective tools for qualifying prospective customers and maximising the best use of time?
The TRAINING FOR SUCCESS range of courses and programmes brings new insight to the answers to these and many more fundamental questions – in a dynamic and interactive way – using our unique Sinclair Selling System.


At the core of The Sinclair Selling System is EDIT – our unique and proven question based sales process – supported by the latest training resources and recently launched sales training video.

The EDIT process allows the customer to uncover and appreciate their needs and the importance of acting upon them – prior to a solution matching those needs being presented.

Interactive talks, discussion groups, case studies, group exercises and role-playing are used to reinforce the learning process. LEARNING TOGETHER – it’s a fundamental part of this process.

EDIT - is a registered Trade Mark.



Wherever you or your sales people are throughout the UK – we’ll be there to train and coach. 

Whatever your position in the business – you may the business owner, company managing director or sales director – or part of the sales team - if you have customer contact, whether over the telephone or face to face, your performance can be radically and positively affected by these sales training programmes.

Available as an in-company package designed to fit your company’s requirements or as an open course – where training is carried out with participants from other organisations.

These TRAINING FOR SUCCESS programmes are available for different experience levels – most commonly these are 2 or 3-Day courses.

For more details about courses running in your area – or for a discussion about how an in-company course could be tailored to your company please CONTACT US.